CK Insights

March 4, 2014

The Biggest Oscar Winner

Laura Vinci

It’s no secret that Alfonso Cuarón and the technical team behind the movie ‘Gravity’ swept the 2014 Oscars, taking home a whopping seven gold statues. But, in the end, who was the biggest winner of the Oscars – Ellen DeGeneres, Twitter or the selfie?

 

It’s no secret that Alfonso Cuarón and the technical team behind the movie ‘Gravity’ swept the 2014 Oscars, taking home a whopping seven gold statues. But, in the end, who was the biggest winner of the Oscars – Ellen DeGeneres, Twitter or the selfie?
 
Ellen, a repeat host of the star-studded awards show, wowed the audience both in the Dolby Theatre seats and those of us forced to watch it at home. She was charismatic, witty and real – characteristics that kept viewers tuned into the 3 ½ hour show. She broke a record for the most retweets (while shutting down the social media site), she ordered pizza and she looked amazing in her tribute Glinda costume.
 
Twitter and the most retweeted selfie ever went hand-in-hand at the Oscars. Ellen’s goal was to out-tweet President Obama’s post-re-election “Four more years.” An accomplishment that happened in less than one hour after her picture went live, and is continuing 2,840,324 retweets strong.
 
Arguably from a PR perspective, I’d have to say the big winner of the night has to be Big Mama’s & Papa’s Pizzeria. The mom-and-pop pizza joint gallantly saved the night for the “hungry” celebrities in attendance. Most of the big players cashed out $1.8 million for a 30-second commercial. However, the impromptu endorsements of celebs Brad Pitt, Kerry Washington and Jared Leto – just to name a few – chowing down on the slices made the Big Mama’s & Papa’s Pizzeria a hot topic on Twitter and in the media – and reportedly saved them $10 million in free publicity! Plus, a delivery man’s dream came true. You couldn’t make this up.
 
I’m not the only one who thought the Big Mama’s & Papa’s Pizzeria came out on top. The pizzeria was buzzed about by AdWeek, USA Today and the Examiner. Too bad they don’t deliver to NYC.
 


More in CK Insights