Thought Leadership

July 10, 2017

3 Questions with Spider PR Director Jessica Dixon

Michael Katz

Video: Jessica Dixon of Public Relations Global Network (PRGN) partner, Spider PR, stopped by our offices to discuss her work at Spider and how PR in the UK differs from the US and how it is the same.



CooperKatz is a proud member of the Public Relations Global Network (PRGN), a group of 50 PR agencies from around the world. One of the many benefits of being part of a global network is the ability to tap our partners to quickly gain insights into foreign markets.


We sat down with Jessica Dixon, a PR director at PRGN partner, Spider PR in London to find out more about her, the work she’s doing and how PR differs in the UK versus the US.


Has it been difficult to pitch with political news being so dominant?

It’s an interesting time for us with Brexit, the election, etc. I think one of the main things that it’s had an impact on is space for coverage, but I’ve also seen that essentially everyone – PR agency and/or brands – are trying to put a political spin on any and every story. As an industry, we need to ensure that our angles remain credible and relevant.


What are some of the significant PR trends in the UK right now?

[Paid vs. earned media]. We’re seeing a movement toward paid, both on a digital and social media side of things and day to day. There’s now more demand for payment in return for said opportunity, which is totally evolving the PR model.


What advice would you give young women about becoming a leader in the industry?

I’d say follow your dreams. If you’re passionate about something and you think that you can do well, go for it, essentially, and try not to let anyone stand in your way. I think as long as you’re confident in your ability and you gain the skills you learn from people around you that you’ll be able to reach the top.

You can find out more about Spider PR and all of our PRGN partners at

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