October 6, 2009
CooperKatz today helped the advertising industry launch a critical new initiative. The ADCOLOR Industry Coalition announced that it is expanding into a full-fledged, industry-wide membership organization that will focus on strengthening retention so that diverse candidates who join the industry stay and have robust careers.
Spearheaded by the ADVERTISING Club of New York, American Advertising Federation (AAF), American Association of Advertising Agencies (4As), Association of National Advertisers (ANA), Arnold Worldwide and Omnicom Group, the ADCOLOR Industry Coalition will build upon the industry’s many current programs that educate and recruit talent, honor outstanding multicultural marketing campaigns and recognize successful multicultural professionals.
Check out today’s guest column in Advertising Age, “Why We’re Building an Army to Advance Industry Diversity,” authored by Nancy Hill, President and CEO of the 4As and Co-Chair of the ADCOLOR Industry Coalition and Bob Liodice, President and CEO of the ANA and Co-Chair of the ADCOLOR Industry Coalition.
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