October 17, 2016

Healthcare Reporters Share Their Top 5 Tips to Catching Their Attention

Alyssa Chard

Account Executive Alyssa Chard shares the top 5 tips for pitching media she learned at a recent PRSA “Meet the Media: Healthcare” event. READ MORE


September 15, 2016

Visual Storytelling: Why Your Next PR Campaign Should Include Video

Michael Katz

Supervisor of Creative Services, Michael Katz, shares his thoughts on the growing popularity of visual storytelling. READ MORE


August 18, 2016

Pitching for Keeps: Building Relationships with Trade Publications

Becca Hare

Why it pays to build relationships with trade media. READ MORE


May 11, 2016

Timely Insights from a Truly Global PR Network

Anne Green

Our PRGN Spring meeting generated many key takeaways from our agency partners around the world. READ MORE


April 12, 2016

The New Rules of Media Training

Anne Green

PR pros must harness fresh approaches to messaging, training techniques and a socially-savvy info-economy to give spokespeople an edge. READ MORE


February 11, 2016

What We Thought of Three 2015 Rebrands

cooperkatz

Brands revamp their images all the time – with varying levels of success. Check out a few of our favorite (and least favorite) rebrands of the last year. READ MORE


February 8, 2016

The Real Problem with Uber’s New Logos

Anne Green

It’s true that everyone loves to critique a rebrand. But Uber’s new logos have one significant problem. READ MORE


February 5, 2016

How the Puppy Bowl is a Brand Partnership Powerhouse

cooperkatz

Puppy Bowl XII is poised to snag the second-most-watched spot on Super Bowl Sunday – what makes it such a success? READ MORE


January 20, 2016

“Why is Coldwell Banker at CES?”: Building a Smart Thought Leadership Platform

Meredith Topalanchik

CooperKatz SVP of Client Services, Meredith Topalanchik, answers the question of how a real estate company like Coldwell Banker has a huge presence at CES 2016. READ MORE


January 12, 2016

Why Partnerships Are the Next Big Trend for Smart Homes (and PR)

Katy Hendricks

CooperKatz reflects on the biggest trends from CES 2016. READ MORE


November 24, 2015

Six Things PR Professionals Are Thankful For

cooperkatz

To celebrate Thanksgiving, a roundup of six things PR professionals are thankful for. READ MORE


October 7, 2015

Twitter ‘Moments’ and what that means for PR Professionals

Anne Green

CooperKatz & Co. President and CEO, Anne Green weighs in on the announcement of Twitter ‘Moments’ and what that means for the public relations industry. READ MORE

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