February 9, 2017

“Up to My Eyeballs in Trump” – Media Relations in the Era of the New President

Heather Caufield

With the new president’s ability to dominate the news cycle, we’re officially experiencing a new media relations reality. What is a PR professional to do? READ MORE

January 20, 2017

How Newly-Elected Officials Can Earn My Respect: Embrace Some (Real) “New York Values”

Kathleen Reynolds

Director, Client Services, Kathleen Reynolds, shares an Inauguration-themed post on “Real New York Values.” READ MORE

January 12, 2017

Why Clare Hollingworth was a Media Bad@$$


Account executive, Annik Spencer, reveals lessons learned from famed correspondent Clare Hollingworth, the reporter who broke news about the start of WWII. READ MORE

December 20, 2016

Interview with PR Prowess

Katy Hendricks

As Cheyenne Padgett wraps up her internship here at CooperKatz, she weighs in on her experience and how to stand out throughout the interview process. READ MORE

November 3, 2016

In 2017, Let’s Be Bold.

Katy Hendricks

Manager, Client Services, Katy Hendricks, challenges us to be bold as we plan for 2017 READ MORE

October 17, 2016

Healthcare Reporters Share Their Top 5 Tips to Catching Their Attention

Alyssa Chard

Account Executive Alyssa Chard shares the top 5 tips for pitching media she learned at a recent PRSA “Meet the Media: Healthcare” event. READ MORE

September 15, 2016

Visual Storytelling: Why Your Next PR Campaign Should Include Video

Michael Katz

Supervisor of Creative Services, Michael Katz, shares his thoughts on the growing popularity of visual storytelling. READ MORE

August 18, 2016

Pitching for Keeps: Building Relationships with Trade Publications

Becca Hare

Why it pays to build relationships with trade media. READ MORE

May 11, 2016

Timely Insights from a Truly Global PR Network

Anne Green

Our PRGN Spring meeting generated many key takeaways from our agency partners around the world. READ MORE

April 12, 2016

The New Rules of Media Training

Anne Green

PR pros must harness fresh approaches to messaging, training techniques and a socially-savvy info-economy to give spokespeople an edge. READ MORE

February 11, 2016

What We Thought of Three 2015 Rebrands


Brands revamp their images all the time – with varying levels of success. Check out a few of our favorite (and least favorite) rebrands of the last year. READ MORE

February 8, 2016

The Real Problem with Uber’s New Logos

Anne Green

It’s true that everyone loves to critique a rebrand. But Uber’s new logos have one significant problem. READ MORE

« Newer Entries

Older Entries »