CK Insights

August 27, 2013

CK Perspective: Promoting Sustainability

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With a growing number of companies reporting on their individual sustainability efforts each year, it’s both helpful and refreshing when an organization representing an entire sector helps to provide a big picture look at that industry’s collective impact on the environment.

 

With a growing number of companies reporting on their individual sustainability efforts each year, it’s both helpful and refreshing when an organization representing an entire sector provides a big picture look at that industry’s collective impact on the environment.

 

Earlier this month, the American Cleaning Institute (ACI) released its second biennial Sustainability Report, showcasing continued adoption of sustainability practices throughout the cleaning products industry supply chain. Twenty-four ACI member companies – including Procter & Gamble, SC Johnson and Colgate – contributed environmental metrics data to the 2012 ACI Sustainability Metrics Program, which provided the data for the 2013 Report. The Report shows overall decreases amongst ACI member companies in four environmental metrics categories: energy use, greenhouse gas emissions, water use and solid waste generation.

 

CooperKatz provided both traditional PR services and creative services to support the launch of the 2013 ACI Sustainability Report. Our PR pros worked with ACI to develop messaging and conduct media relations regarding the Report, while our Creative Services team designed the online and print editions. In total, the CooperKatz team created the 32-page Sustainability Report, a 66-page member profiles document, the launch press release, tailored pitches, social media content and other collateral materials.

 

It may surprise some that a generalist agency of our size has the capabilities to handle a multifaceted project like ACI’s. But in fact, this mix of thought leadership, media relations, digital and creative services is a common combination of CooperKatz strengths, relative to the services we often provide to individual clients.

 

Media coverage of ACI’s Report included Environmental Leader, which highlighted how the cleaning products industry was able to cut greenhouse gas emissions by 12 percent from 2010 to 2011, as well as outlets such as Green Technology World and Sustainable Brands, which focused on the cleaning products industry’s continual progress in sustainability efforts.


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