Agency News & Updates

August 1, 2018

CooperKatz is now G&S Business Communications!

Ralph Katz

This post was co-authored by Ralph Katz and Anne Green.

 

In this case, the headline says it all!

 

After more than 22-years building the wonderful team and agency business known as “CooperKatz & Company,” we are proud to announce that – as of today – we have joined forces with another powerhouse team. And that is G&S Business Communications.

 

As many in the PR industry already know, G&S is an independent communications agency founded in 1971 with a highly-integrated approach to serving its clients – and 150 professionals across New York City, Chicago and Raleigh, North Carolina.

 

We have known and admired the firm and its leadership for many years now, particularly CEO Luke Lambert. We share many business practices and philosophies, including a strong emphasis on our people and on forging deep and highly-effective relationships with our clients.

 

Over the past six years, G&S has successfully transitioned from a more traditional PR agency model into a full-service Business Communications firm – leveraging a broad and integrated range of digital, creative, PR and consulting services for clients. This is the kind of transformation to which we at CooperKatz have also been committed.

 

Our entire CooperKatz team will be joining G&S as a part of a combined New York City office – doubling both of our respective sizes in the Big Apple to more than 60 people.

 

Likeminded Organizations with True Synergies

 

It was not a given that we would take this path. But as we explored this opportunity together with the G&S team over more than seven months, the synergies were undeniable:

 

  • Great leadership & people: We are highly aligned in how we view the overall changing nature of our business, how much we value and care for our people and the culture of our firms, and how we approach client service. And we have sincerely liked and felt connected with everyone we have met and begun working with at G&S.

 

  • Complementary clients & capabilities: Our two companies round each other out in important business areas (such as adding complementary industry sectors) – without the overlap or client conflicts that can cause challenges with other agency acquisitions. Together, we will offer deep talent across a range of sectors including Advanced Manufacturing, Agribusiness, Clean Tech & Energy, Emerging Technology Ventures, Financial & Professional Services, Food & Nutrition, Healthcare, and Home & Building Solutions.

 

  • Independent – at scale: While G&S is a larger firm, it is still independent. And at a combined 180 people and more than $30 million in revenue, we will offer a truly mid-sized agency solution – one that can easily support clients of any size without fear of them getting lost or marginalized in a super-large firm or holding company structure.

 

And by the way, it’s important to underscore that the “Business Communications” intrinsic to the G&S name means more than “B2B.” The phrase evokes the total integration of business and communications strategies – with approaches that transcend traditional labels like “PR,” “digital media” or “advertising.” The vision is to customize programs with the full toolkit of communications channels, tactics and resources – to create strategies that address each client’s unique needs.

 

This is a vision we can get behind.

 

Adding a New Chapter to Our Legacy

 

There is, of course, a bitter-sweetness to this news. We have loved our company and brand. It has been thrilling to watch the original vision we established with late co-founder, Andy Cooper, grow and evolve over the years. Just as it’s been thrilling to witness the professional and personal growth of the scores of amazing team members (present and past) who have each left their mark on our business and culture.

 

We expect this change to be pretty seamless for our clients and partners – and we will work to make it so. But we also know it’s a big one for all of us here on the inside.

 

While we say goodbye to CooperKatz as its own entity, this legacy will live on in our work as G&S – as we combine our vibrant, engaged and super-talented team with theirs. And as we all come together, there’s no doubt the “whole” will become much more than the sum of its parts!

 

If anyone reading this has questions for us, don’t hesitate to reach out to Ralph at rkatz@cooperkatz.com or Anne at agreen@cooperkatz.com.

 

Thank you for being a part of our community. And please make sure to keep following our adventures over at G&S! You can stay connected by subscribing to the G&S newsletter here.

 

Yours with 22-plus years of gratitude…

 

Ralph & Anne


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