CK Insights

May 23, 2014

Exploring the Communications Decisions Following Recent Data Breaches

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Few topics have dominated the news cycle over the past year as much as data security. From the Heartbleed debacle to the infamous Target breach, we as consumers have been fascinated – and horrified – by how un-private our private information and data truly appear to be. But if there’s a single most captivating aspect of these data security scandals, it might just be watching the companies responsible for them struggle to publicly react.

David Fuscus, CEO of Xenophon Strategies, Inc., one of CooperKatz’s partners in the Public Relations Global Network, recently wrote a blog post titled “Fixing Data Breach PR.” In the post, he examines how companies involved with recent data breaches have flubbed their resulting communications strategies, and offers insight into the considerations these companies likely had to make.

Few topics have dominated the news cycle over the past year as much as data security. From the Heartbleed debacle to the infamous Target breach, we as consumers have been fascinated – and horrified – by how un-private our private information and data truly appear to be. But if there’s a single most captivating aspect of these data security scandals, it might just be watching the companies responsible for them struggle to publicly react.

David Fuscus, CEO of Xenophon Strategies, Inc., one of CooperKatz’s partners in the Public Relations Global Network, recently wrote a blog post titled “Fixing Data Breach PR.” In the post, he examines how companies involved with recent data breaches have flubbed their resulting communications strategies, and offers insight into the considerations these companies likely had to make.

Check out Fuscus’ post on Xenophon Strategies’ blog.

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