CK Insights

November 6, 2015

The News TiCKer – November 6, 2015

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This week we heard from executive Chuck Porter on the status of the PR industry, how ad blockers may actually not be as beneficial as we thought and get ready to make way for Generation Z!

 

This week we heard from executive Chuck Porter on the status of the PR industry, how ad blockers may actually not be as beneficial as we thought and get ready to make way for Generation Z!

 

INDUSTRY NEWS

Chuck Porter — Ad Legend — Says PR is Better Than Advertising


Chuck Porter’s company is an ad agency, but he claims to run the firm more like a PR agency.

Do ad blockers promote PR strategies’ importance?

Three items suggest marketers have spurned traditional advertising and embraced engagement by PR and content marketing.

 

UNDERSTANDING GEN-Z

Teens Still Prefer TV and Video to Social Media, Report Says

Teens dedicate most of their entertainment media time watching TV shows, movies or listening to music, according to a new report.

How CSR can Help Your Brand Bond with Gen-Z

For brands that are just beginning to figure out millennials, Gen-Z will be yet another group that can be hard to cater to and understand.

 

SOCIAL MEDIA

Twitter Changes Favorites, Prompts Massive Outrage

Twitter replaced its “favorite” button with a heart.

Facebook’s Sheryl Sandberg Has A Few Ideas About Improving Education

The Facebook executive said technology can play a crucial role in evaluating the educational progress.

 

JUST FOR FUN

Dove Launches Curly-Haired Emojis to End Straight-Hair Dominance

Brand rescues wavy hair ‘maginalized’ by emojis.


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