CK Insights

October 30, 2015

The News TiCKer – October 30, 2015

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In this chilling Halloween thriller, no one is safe. Jim Harbaugh talks about how to handle six kids when trick-or-treating, BuzzFeed’s CEO reminds his company they aren’t just about cat pics (although they are pretty cute) and Paul Berry talks about the sudden disappearance of company homepages. Spoooky!

 

In this chilling Halloween thriller, no one is safe. Jim Harbaugh talks about how to handle six kids when trick-or-treating, BuzzFeed’s CEO reminds his company they aren’t just about cat pics (although they are pretty cute) and Paul Berry talks about the sudden disappearance of company homepages. Spoooky!

 

INDUSTRY NEWS

PR Profession Needs to Tell a Better Story (About Itself)

PR has to do a much better job of marketing itself as a profession says Bob Liodice, President-CEO of Association of National Advertisers

Can PR Firms Lead Brand-Building? These CMOs Are Unconvinced

A survey of 56 U.S. CMOs suggests that brand newsrooms and native advertising are ‘overhyped’ and that PR firms should stick to their traditional strengths.

 

THE FUTURE OF MEDIA

Survey: The News Industry’s Biggest Threat Is Its Own Future

BusinessWire asked 400 journalists questions about how they gather news, what resources they use and how PR pros can become a greater asset.

A Cross-Platform, Global Network

BuzzFeed Founder and CEO Jonah Peretti shares his thoughts on why BuzzFeed has the unique opportunity to play an important role in people’s lives and the world.

 

SOCIAL MEDIA

RebelMouse CEO: The homepage is dead

Paul Berry says social networks have taken the place of the homepage for companies.

How using hashtags can get you in legal trouble

If you’re sharing content on behalf of a brand and you hashtag it with a competitor’s trademark, you might be breaking the law.

 

JUST FOR FUN

Least Surprising Fact Ever: Jim Harbaugh Has A Halloween Strategy Playsheet For His Kids

The Michigan football coach has six kids and in a recent TV interview revealed what Halloween is like at this house.


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