October 20, 2009
The Partnership for a Drug-Free America recently launched two new initiatives to address the specific needs of Hispanic and military families when it comes to having conversations about the risks of drug and alcohol use. As an extension of Partnership’s “Time to Talk” movement, the Spanish-language program, known as “Habla Con Tus Hijos,” and the military-specific program both encourage parents to initiate and maintain open and honest conversations with their children by providing them with helpful tips and tools available online for free download.
To help support the launch of the programs and online support tools, CooperKatz worked with The Partnership to develop a detailed outreach strategy for mainstream and social media.
Alina Diaz, Partnership spokeswoman, appears on Univision 41’s morning show in New York to discuss the launch of “Habla Con Tus Hijos”
Senator Claire McCaskill (D-MO), supporting the launch of Partnership’s “Time To Talk” campaign for military families at a September 30th press conference on Capitol Hill.
The success of the above two initiatives confirm the importance of reaching the right audience at the right time with truly relevant messages addressing a genuine need. With its unique Hispanic market and military family initiatives, The Partnership is approaching two important groups at the forefront of national media discussion. As a segment of the U.S. population that has grown 33 percent to 47 million since 2000, the specific experiences and needs of Hispanics and their families continue to gain national attention. The same can also be said for the thousands of members of our all-volunteer military, as they and their families deal with the realities of deployment and transitions back to civilian life. As a growing number of troops return home from Iraq in the coming year, their needs and challenges – and the support resources available to them – will be a centerpiece for national discussion.
More in Agency News & Updates