CooperKatz helped Reckitt Benckiser’s Air Wick brand air fresheners introduce the first line of essential oil electrical air fresheners available in mass retail outlets. To reachhome and lifestyle editors at national consumer publications in a visually creative (and fragrant) way, we created an original floral arrangement which incorporated the new Air Wick products, as well as their mood enhancing ingredients – essential oils of lavender, chamomile, citrus and eucalyptus. We delivered the arrangement to magazines with an invitation to learn more about the products in a unique take on the editorial deskside meeting.

CooperKatz converted a luxury RV into a home environment, complete with a "home spa", and drove right to the publications’ doorsteps. Editors each joined us for a one-on-one introduction to the product and a personalized, sensory experience — a spa treatment by an aromatherapist, complete with the scent of the Air Wick’s Scented Oil.

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