ACNielsen
Adelphia
Air Wick
Alticor
ANA
ASCAP
AWS
bolero.net
Bunker Bob
Capgemini Financial
Capgemini Health
Canon
Carrier
Civic Alliance
Coldwell Banker
The Conference Board
The Council for Responsible Nutrition
DealerTrack
digital idea
Discovery 2004
Discovery 2003
Dole
Ernst & Young
The Family Television Awards
The Federal Reserve
Fibernet
Flip
Gilda's Club
HealthExpo
HomePoint.com
IDC
Invest Northern Ireland
Jackson Hewitt
JoeAuto
JPMorganChase
Kauffman Foundation
Kemin
Kensington
The Library place
Mastercard
MetLife
MTA
NAIC
Nielsen Media Research
Noblis
OTIS
Oxford Molecular
Petfinder.com
PLC Medical
Polar
PowerAde
Prism/Red
Reader's Digest
ShopVogue.TV
Sun Microsystems
Telcordia
Teliris
Topix
TowerGroup
Towers Perrin
Triomega
U.S. Preventive Medicine
Veet
Vespa
Virgin Mobile USA
Volvo
VNU
Wendy's
Xanboo
Ziff Davis Internet
Zipcar


"Help us take mood enhancement to the masses."

CooperKatz helped Reckitt Benckiser’s Air Wick brand air fresheners introduce the first line of essential oil electrical air fresheners available in mass retail outlets. To reachhome and lifestyle editors at national consumer publications in a visually creative (and fragrant) way, we created an original floral arrangement which incorporated the new Air Wick products, as well as their mood enhancing ingredients – essential oils of lavender, chamomile, citrus and eucalyptus. We delivered the arrangement to magazines with an invitation to learn more about the products in a unique take on the editorial deskside meeting.

CooperKatz converted a luxury RV into a home environment, complete with a "home spa", and drove right to the publications’ doorsteps. Editors each joined us for a one-on-one introduction to the product and a personalized, sensory experience — a spa treatment by an aromatherapist, complete with the scent of the Air Wick’s Scented Oil.

In addition to the print editors who enjoyed the experience, the on-air hosts of FOX NewsChannel’s morning show FOX & Friends cablecast a live remote from the vehicle.


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