“Help us promote the skin health benefits of a nutritional supplement.” 

Kemin Health, a global manufacturer and marketer of nutritional ingredients, selected CooperKatz to design and execute a national public relations program underscoring the scientifically proven skin health benefits of its nutritional supplement, FloraGLO® Lutein.

CooperKatz developed a compelling product positioning – beauty from the inside out – and created a comprehensive campaign of activities to communicate the  FloraGLO® Lutein story to consumers, beauty experts and medical professionals.  CK’s first initiative was the creation of press materials and presentation elements to reach beauty and health editors.  We scheduled deskside appointments at 11 top magazines, including Allure, Elle, Shape and Family Circle, closely followed by distribution of a teaser mailing (Marigold seeds, the source of FloraGLO® Lutein, along with a product sample and press kit) to 100 beauty/lifestyle editors nationwide.  Other planned initiatives include announcing new research as it becomes available, utilizing a dermatologist spokesperson, producing a video news release and placing a series of mattes articles.

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