CooperKatz worked with Canon, U.S.A. to highlight the company's long-time relationship with the National Center for Missing and Exploited Children (NCMEC). Canon's partnership with the nonprofit organization has helped to recover more than 44 missing kids.

Activities included generating local and national media interest in the Canon Celebrity Golf Challenge, an annual event that takes place just prior to the Comdex trade show in Las Vegas. The 2002 event drew a host of television personalities who participated, including John Walsh, the host of "America's Most Wanted" and "The John Walsh Show."

To elevate the issue onto the national media scene, CooperKatz developed a "Tip Sheet" and a B-roll package showing parents how to take digital photos of their children that could be distributed to law enforcement officials quickly and easily in the event of an abduction. The B-roll package included interviews with Walsh and Canon executives, as well as bi-lingual interviews with members of the Las Vegas Police Department, which received an equipment donation as part of the campaign.

CooperKatz also created a public service announcement featuring Walsh that encourages parents to photograph their children regularly for this purpose.

Media results included: The Las Vegas Sun, CNET Radio, Univision, PC Magazine Online, Fox and ABC's Las Vegas affiliates, Entertainment Las Vegas Style and many more.