CooperKatz is building awareness of Digital Idea, an Internet consulting firm specializing in the online consumer, and of Dialscore™, Digital Idea’s new online consumer loyalty metric. Dialscore, based on the Internet-user experience of more than 16,000 online consumers, covers 215 e-businesses in 16 industry categories. Digital Idea, which helps its clients build and/or optimize their interactive products, presence and strategies, is part of the Greenfield Consulting Group based in Westport, CT.