CooperKatz worked with Discovery's Creative Group and DePalma Productions to write, design, produce and stage the Discovery Networks US 2003 Upfront presentation. The event was held on March 25th at the LeFrak I-Max Theater at the American Museum of Natural History in New York City.

The almost 600 media buyers and press who attended the two-hour program were treated to many of Discovery Networks' "assets" including: HDTV on a 40-foot screen; 47 video rolls; network stars like Paige Davis, Jesse James and Jeff Corwin; a live satellite feed with Jane Goodall; insights from Discovery Founder John Hendricks; the launch of the Discovery Times channel with a presentation by Arthur Sulzberger, Jr., Chairman and Publisher of the New York Times Company; a pig's-eye view of the audience from a live pig-mounted "HamCam;" and the chance to see the President of Discovery Networks U.S., Billy Campbell, and President of Advertising Sales, Joe Abruzzese, hold a 27' Burmese Python.

The show was adapted for a regional version that played for advertiser audiences in Chicago, Detroit and Los Angeles.

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