To assist Cap Gemini Ernst & Young's (CGE&Y) efforts to win new engagements in the healthcare sector, CooperKatz created a series of marketing tools, including videos and CD-ROMs. With hospital CEO, CFO, CIO and clinician testimonials, these pieces showcase CGE&Y's successes in both clinical and business transformations. CooperKatz structured and conducted the interviews, as well as produced all content and design for the videos and CD-ROMs.

In this on-going engagement, CooperKatz has teamed with CGE&Y's internal marketing department to develop their 2002 healthcare practice marketing plan.