Targeting trade, business, financial and technology industry media, CooperKatz has helped HomePoint craft its positioning and make critical announcements regarding its B2B strategy and the growth of its extranet system, the HomePoint Advantage Network.

Highlights of year 2000 activity include positive coverage in The Wall Street Journal, Red Herring and the Gannett News Service, a broad range of trade and business press coverage related to HomePoint’s presence at the April 2000 International Home Furnishings Market in High Point, NC, and a successful tour with HomePoint’s CIO to brief top industry analysts on the status of its B2B roll-out.

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