Global information technology research firm, IDC, asked CooperKatz to develop and execute a custom training seminar on the basics of public relations for fifteen of its U.S.-based marketing professionals. Designed as an intensive and interactive one-day session, the seminar guided participants through presentations and group exercises for five key modules:

1. "Meet the Media"—an overview of media landscape segmentation and how individual reporters work
2. "PR 101"—a introduction to the basic tenets of the public relations discipline
3. "Effective Press Release Writing"—a presentation and accompanying set of exercises on finding the news, and writing compelling releases that provide value to reporters
4. "Working with Analysts"—a section on how to think and act like a PR consultant to IDC's research community
5. "Pitching the Press"—a look at the "do's and don'ts" of proactive outreach to reporters, whether by phone, email or in-person

In a follow-up survey conducted by IDC Corporate Marketing, participants gave the seminar high marks as both relevant to their day-to-day needs and effective in its introduction of the critical aspects of the PR process.