CooperKatz helped launch Inlumen (formerly NewsAlert), a provider of real-time market data and business information, with a festive Inlumen Coffee Kickoff for two consecutive mornings in Manhattan’s financial district. A billboard truck displayed Inlumen’s new ad campaign "Customizing Content to Set You Free" as commuters were greeted with complimentary coffee and donuts in cups and bags with Inlumen’s attractive new logo. Commuters were also given Inlumen "light bulb" stress balls to bring back to their offices. Supported by an enthusiastic team of coffee cart vendors dressed in bright Inlumen t-shirts, along with balloons in Inlumen’s bright new colors, a Dixie Land band helped drew a tremendous crowd and created keen interest in Inlumen. The event contributed to an eight-fold increase in Inlumen’s Web site traffic over a four-day period. As part of the launch, CooperKatz also arranged interviews with key trade publications, resulting in coverage in Crain’s New York Business Online, Publish, iSource, Biz Report Online, SiliconAlleyDaily.com and Newsbytes.com.