CooperKatz is helping a new company, Kathy Santo K9 Living, launch an innovative approach to dog training. It’s based on the seemingly simple but revolutionary premise that each dog has a unique personality which requires a customized training regimen to achieve ideal results. The methodology is presented in a series of three DVDs, which can be purchased via the company’s Web site, www.k9living.com.

Because dog ownership is so vast, and because interest in obedience training and problem behavior resolution is so high, CooperKatz will execute an “all media” national public relations campaign to newspapers, magazines, radio, TV and online outlets using Kathy Santo as the spokesperson and live demonstrator of her amazing training techniques. The pitch is supported by b-roll we edited from the DVDs illustrating the remarkable effectiveness of Kathy’s approach.