CooperKatz worked with Atlanta-based Hope-Beckham to help the Coca-Cola Company re-launch PowerAde, a vitamin-infused sports and energy drink, by publicizing a fun-filled event in Manhattan's Union Square, in June, 2001.

A nationally-known body airbrush artist and her team were flown in from the midwest to NYC and used their skills to airbrush PowerAde graphics from head to toe on 30 male and female models and two world-class strongmen. The event drew nearly a thousand spectators who enjoyed samples of the new PowerAde distributed by the painted models and watched the strongmen participate in a "PowerAde Pull" where they tested their strength by pulling two PowerAde-painted tractor trailers.

Pre-publicity for the event began the morning of the Union Square event with studio interviews with the strongmen, models and airbrush artist on Fox & Friends and Good Day, NY! The hosts of the programs invited the public to Union Square to see the "PowerAde Pull" and other activities sponsored by Coca-Cola.

The launch media results included national hits on CNN, CNNfn and Fox & Friends. Local segments included Good Day New York!, WPIX's The Morning Show and stories in 20 additional markets including Los Angeles, Chicago, Houston, Washington, Miami and Cincinnati. Among the 20 Internet sites covering the story were Bloomberg.com, Yahoo Finance and Hoovers.