"Help us convince mass market consumers that it's time think differently about car ownership and car usage."

Zipcar, the leading car sharing company, selected CooperKatz & Company to develop and execute a national strategic PR plan. The company provides a widely available, convenient and cost effective transportation alternative for individuals, businesses and university students throughout the United Kingdom and 25 North American states and provinces. CooperKatz is responsible for the corporate PR program as well as providing regional support in established markets, including New York City, Boston, Washington DC and San Francisco.

To date, CooperKatz has helped Zipcar develop a crisis communications plan, announce its merger with Flexcar, support a cause-related event in Washington and has spread the word about car sharing via coverage in The Wall Street Journal, The Boston Globe, The Washington Post, Automotive News, Financial Week, Fast Company and Inc.