Each month, the site publishes a new collection of original articles and blog posts – all written by working entrepreneurs and experts – that cover a broad array of topics organized around six key subject areas: finance and accounting; people and human resources; sales and marketing; products and services; operations; and strategy.

CooperKatz launched eVenturing and for two years, on a monthly basis, promoted the site’s dynamic content. Resulting media coverage appeared in national and regional outlets including The Wall Street Journal Online, BusinessWeek.com, Investor’s Business Daily, Money, as well as in multiple local market newspapers and influential blogs. As part of the traffic-building campaign, CooperKatz also managed a Google keyword program.