Creative Solution:   Help!


Business Problem:  How do you differentiate 8,000 GE household products in the minds and hearts of consumers ?


Program Description:  The GE commitment to help was an umbrella marketing program that promised easy access to pre- and post-purchase product information. The multi-year campaign included the GE Answer Center, today the world's largest hotline of its kind; Quick Fix, a do-it-yourself program for repairing major appliances; languange simplified use and care brochures; and helpful TV infomercials.

let's go home | back to the game | bios

background | creative exchange | feedback



Copyright ©1996 - CooperKatz & Company, Inc.
708 Third Avenue, 34th Floor
New York, NY 10017
(212) 455-8030