Help! solution

Creative Solution:  Interactive IZZY

Business Problem:  How do you make BellSouth's technological contribution understandable and compelling for the media and the general public?

Program Description:  In conjunction with a touring Olympic exhibit for BellSouth, a digitally-animated version of IZZY, the official character of the 1996 Games, helped explain the company's technology via satellite media interviews and live interaction with the public.

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