CooperKatz led a comprehensive marketing communications program to help this fast-moving technology provider build relationships with a growing base of automotive dealer and financing source customers, while simultaneously enhancing its reputation across the entire automotive industry.

Elements of the program included strategic counsel; ongoing media/industry analyst relations; aggressive outreach supporting key announcements; marketing collateral development (brochures, Web copy and newsletters); trade show support/presence; and trade advertising development and placement (Automotive News).

Through media placement efforts, CooperKatz secured a strong share-of-voice for DealerTrack in the industry's top trade publications, including Automotive News, Automotive Remarketing, F & I Management and Technology, NADA's AutoExec and Ward's Dealer Business. The agency also arranged briefings for DealerTrack with top industry analyst firms, including Forrester and Gartner. Furthermore, CooperKatz played a significant role in providing communications support for two major acquisitions made by the company.
 
   
 
   

A key component of the integrated plan to help this fast-moving technology provider build relationships with a growing base of automotive dealer and financing source customers was a trade advertising campaign that appeared in Automotive News and featured a series of testimonials from five DealerTrack customers.

CooperKatz designed and wrote the ads, directed original photography and managed the insertion process. CooperKatz also designed and wrote the company’s marketing materials, including an eight-page brochure with capability inserts.