To assist the Noblis Health Innovation generate increased awareness among health providers, CooperKatz designed and executed an integrated marketing/public relations campaign.

Program components included extensive, ongoing media outreach to top-tier and health trade press offering access to the senior leaders of its practice areas: strategy and planning, facilities planning, performance innovation and information management/systems.

CooperKatz also placed bylined articles and secured speaking platforms for Noblis practice leaders; publicized proprietary Noblis research; and helped the firm design and promote quarterly Webinars under the theme ‘Facing the Future.’ Extending this theme, CooperKatz created a trade advertising campaign headlined, ‘The Faces of Noblis: Helping You Face the Future,’ which underscored the impressive expertise of the firm’s strong bench of consultants. Annually the comprehensive communications campaign secured 30 bylined articles and 100 media placements in health trades, national and major market newspapers and top-tier business publications.
 
   
 
   

To assist the Noblis Health Innovation generate increased awareness of its consulting services among health providers, CooperKatz executed a comprehensive marketing program.

A key component of the integrated plan was a two-phase trade advertising campaign in leading trade publications such as Modern Healthcare, Hospitals & Health Networks, Healthcare Financial Management and HealthLeaders, among others. Phase one of the campaign, headlined ‘The Faces of Noblis: Helping You Face the Future,’ underscored the impressive expertise of the firm’s strong bench of consultants. The second phase, titled ‘In Challenging Times, We Help You Take the Right Steps,’ identified critical issues facing providers and the strategic guidance Noblis could provide. CooperKatz designed and wrote the ads and managed the insertion process. We also designed and wrote the company’s marketing materials, including an eight-page brochure with capability inserts.