CooperKatz launched Xanboo, a low-cost ‘smart home solution’ that allowed users to control their homes via the Web (i.e., AC, door locks, security). 

CooperKatz first targeted business/financial, retail and technology media to put Xanboo on the map with investors, retail buyers and technology partners. Coverage included articles in publications like Wall Street Journal, Red Herring and Communications Technology.

This ‘buzz’ helped Xanboo sign distribution agreements with retailers like Comp USA, Office Max, Sam’s Club and TigerDirect. CooperKatz then launched consumer outreach at the CES show, generating coverage in outlets like Chicago Tribune, Bloomberg’s “Boot Camp,” “CBS Early Show,” Gannett newspapers, Popular Home Automation and SmartMoney, plus full-page reviews in Forbes and Fortune. A video news release developed by CooperKatz garnered 10 million audience impressions in 70 markets. The strong traction of this product launch helped Xanboo to sell its technology to Motorola, which now markets the system as Motorola Homesight.