October 14, 2000, Dana Point, CA–John D. Hayes, executive vice president of global advertising, American Express Company, was elected chairman of the board of the Association of National Advertisers at its Annual Conference held at The Ritz-Carlton in Dana Point, California. He succeeds Joseph V. Tripodi, chief marketing officer of The Seagram Spirits and Wine Group, Joseph E. Seagram & Sons, Inc.

Dawn Hudson, senior vice president, strategy and marketing, PepsiCo, Inc., was elected vice-chair of ANA’s Board. James D. Speros, national director, external communications, Ernst & Young, will serve as ANA’s treasurer.

In announcing the new board officers, John J. Sarsen, Jr., ANA’s president and chief executive officer, said, "As we face the enormous challenges associated with marketing and the Internet, we have excellent board leadership to carry on our mission to help our members build their businesses by building their brands in the New Economy."

Mr. Hayes brings broad and varied marketing experience to his new role at the ANA. His vision extends to a wide range of branding issues, all of which are relevant to ANA programs. At American Express, he is responsible for brand management and advertising across the corporation, overseeing creative development, media strategy and marketing research. In addition, Mr. Hayes is a member of the American Express Planning and Policy Committee.

Prior to joining American Express, Mr. Hayes was President of Lowe & Partners/SMS. He also held senior positions at Geer DuBois, Ammirati & Puris and Saatchi & Saatchi Compton. During his career, he has developed advertising campaigns for Citibank, Aetna, Prudential Insurance, RJR Nabisco, Jaguar and Reebok. He holds a B.A. in marketing and communications from Seton Hall University and lives in Allendale, New Jersey, with wife and children.

"This is an extremely exciting time to take over the chairmanship of the ANA, as marketers figure out how to adapt their business models and strategies to the New Economy. I am looking forward to helping the association continue to develop best practices and extend its brand-building initiatives next year," said Hayes.

ANA’s other newly elected board members include:

• J. Andrea Alstrup, corporate vice president, advertising, Johnson & Johnson, New Brunswick, NJ
• Stefan A. Bomhard, senior vice president, marketing, Burger King Corporation, Miami, FL
• Catherine D. Constable, marketing communications vice president, AT&T Corp.,

Basking Ridge, NJ

• Bob Lachky, vice president, brand management, Anheuser-Busch, Inc., St. Louis, MO
• John G. Middlebrook, vice president and general manager, advertising, corporate marketing and vehicle brand marketing, General Motors Corporation, Detroit, MI
• Rebecca Saeger, executive vice president, brand marketing, Visa U.S.A. Inc., San Mateo, CA
• Robert L. Wehling, global marketing officer, The Procter & Gamble Company, Cincinnati, OH

The following individuals continue to serve on ANA’s Board of Directors:

• Donald F. Calhoon, executive vice president, marketing, Wendy’s International, Inc., Dublin, OH
• Jocelyn Carter-Miller, corporate vice president and chief marketing officer, Motorola, Inc., Fort Lauderdale, FL
• John H. Costello, president and CEO, MVP.com, Inc., Chicago, IL
• Richard A. Costello, manager, corporate marketing communications, General Electric Company, Fairfield, CT
• Douglas B. Cox, vice president and director, marketing services and corporate communications, SmithKline Beecham Consumer Healthcare, Pittsburgh, PA
• James J. Garrity, senior vice president, advertising and brand management, First Union, Charlotte, NC
• David B. Green, senior vice president, international marketing, McDonald’s Corporation, Oak Brook, IL
• Michael H. Holmes, vice president, U.S. marketing, Hershey Foods Corporation, Hershey, PA
• Dawn Hudson, senior vice president, strategy and marketing, PepsicCo, Inc., Purchase, NY
• David N. Iauco, senior vice president, marketing, R.J. Reynolds Tobacco Company, Winston-Salem, NC
• Abby F. Kohnstamm, senior vice president, marketing, IBM Corporation, Armonk, NY
• Ann Lewnes, vice president, consumer marketing, Intel Corporation, Santa Clara, CA
• Brad R. Moore, president, Hallmark Hall of Fame Productions, Hallmark Cards, Inc., Kansas City, MO
• David G. Ropes, executive vice president, marketing, zUniversity.com, Stamford, CT
• John J. Sarsen, Jr., president and CEO, Association of National Advertisers, Inc., New York, NY
• Paula A. Sneed, executive vice president; president, E-Commerce Division, Kraft Foods, Inc., Northfield, IL
• Janet L. Soderstrom, senior vice president, marketing and brand management, 3Com Corporation, Santa Clara, CA
• Peter J. Spengler, vice president, marketing services, Bristol-Myers Squibb Company, New York, NY
• James D. Speros, national director, external communications, Ernst & Young LLP, New York, NY
• Allan H. Stefl, senior vice president, communications, Nestlé USA, Inc., Glendale, CA
• Steven G. Sullivan, senior vice president, communications, Liberty Mutual Group, Boston, MA
• Joseph V. Tripodi, chief marketing officer, The Seagram Spirits and Wine Group, Joseph E. Seagram & Sons, Inc., New York, NY
• James Watkins, executive vice president, chief operating officer, Beringer Wine Estates Holdings, Inc., Napa, CA
• William H. Weintraub, senior vice president, marketing, Coors Brewing Company, Golden, CO
• Nancy J. Wiese, director, worldwide marketing communications, Xerox Corporation, Stamford, CT