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New York, NY, August 14, 2001 - CooperKatz & Company worked with Atlanta-based Hope-Beckham to attract New York media coverage for Coke’s re-launch of its POWERade sports drink brand. The August 14th event included airbrush body painting of more than 30 models from head-to-toe in the new POWERade graphics and a face-off between two painted strongmen pulling POWERade tractor trailers in Union Square.
Results included national hits on CNN, CNNfn and Fox & Friends. Local segments included Good Day New York!, WPIX's The Morning Show and stories in 20 additional markets including Los Angeles, Chicago, Houston, Washington, Miami and Cincinnati. Among the 20 Internet sites covering the story were Bloomberg.com, Yahoo Finance and Hoovers.
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