Instead of throwing ourselves a fancy party for our 20th anniversary, we shut down the office, rolled up our sleeves and organized 2,500 pounds of food.

Video marketing has become exceedingly popular in the last several years. Supervisor of Creative Services, Michael Katz, shares his insights into why he believes your next campaign should give the audience what they want.

It’s been three weeks since Instagram debuted Stories, the Snapchat like feature that is exciting some and perplexing others. Four PR representatives from CooperKatz share their observations for how Stories are being used and why it seems to be taking off with the over 25-crowd.

It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible – and should be a goal for all trade media.

Lindsay Jablonski, a recent graduate from Boston University, is one of the newest members of the CooperKatz team! Learn about what she’s liking most about CooperKatz so far, why she won’t be renting a Citi Bike anytime soon and more in our newest Fresh Faces post.