The types of images designers use and consumers crave have shifted from cheesy stock photos to crisp, powerful images throughout the years. Senior Graphic Designer Julia Bayer, who has worked in the CooperKatz Creative Services department for over five years creating materials for countless clients, discusses the importance of using high-quality, impactful images and how to find them.

Ekin Sirel, a recent grad from Pratt Institute, is interning in the Creative Services department at CooperKatz this spring! Learn about her studies, post-graduation plans and more in our latest blog post.

Account Executive Rebecca Pineiro’s career in public relations began in the world of politics. Some may think political campaigning and working for a public relations agency are miles away from each other, but it turns out the roads to Election Day and public relations agency work often run parallel. In honor of Super Tuesday, Rebecca explains how lessons learned on the campaign trail transferred to her work at CooperKatz.

Ralph Katz recently participated in a Q&A on the Native Society, a platform where business leaders share their entrepreneurial insights. There, he discusses how he got started in PR, current industry trends and his advice for young aspiring entrepreneurs.

Everyone’s talking about Snapchat’s latest superstar, DJ Khaled and his motivational snap chats that have landed him instant fame. However, it’s his brilliant marketing tactics that can teach PR professionals a few valuable industry lessons.