February 21, 2018

Why Augmented Reality is Game Changing for Consumer Marketing

Katy Hendricks

Given Augmented Reality’s ability to transform the consumer experience, it’s time for PR professionals and marketers to take notice. READ MORE

January 30, 2018

Facebook Nixes News so Consumers Turn to the Source

Katy Hendricks

65 percent of Americans plan to turn directly to media sources now that Facebook is deprioritizing national news. READ MORE

January 17, 2018

CES and JP Morgan: A Healthcare, AI and PR Readout

Alyssa Chard

Account Executive Alyssa Chard provides a roundup of the top healthcare tech and AI news stories coming out of the two major tech conferences in January. READ MORE

November 30, 2017

The 10 Speaking Commandments

Kathleen Reynolds

Paying homage to Hamilton, Kathleen Reynolds shares The 10 Speaking Commandments. READ MORE

September 29, 2017

Localization and Personalization: What Marketers Need to Know

Katy Hendricks

Most CMOs are concerned content isn’t being localized enough; Manager Katy Hendricks talks about how we got here, and what marketers can do. READ MORE

September 12, 2017

Balancing the Human and the Professional – Leading in Turbulent Times

Anne Green

CooperKatz CEO Anne Green shares her thoughts on leading during difficult times. READ MORE

August 16, 2017

Want to be More Creative? Get Up and Go Somewhere!

Katy Hendricks

In PR, we must be productive, but also creative. Here is one PR manager’s take on how to accomplish both. READ MORE

July 10, 2017

3 Questions with Spider PR Director Jessica Dixon

Michael Katz

We sat down with Jessica Dixon of PRGN partner, Spider PR in London to find out more about PR in the UK. READ MORE

February 22, 2017

Don’t “Ghost” Us: Agencies Deserve Better Treatment than a Bad Tinder Date

Kathleen Reynolds

Director of Client Services, Kathleen Reynolds reveals the one thing that hurts most about losing a new business pitch. READ MORE

February 13, 2017

Trustworthiness & Transparency

Ralph Katz

Ralph Katz weighs in on “Communications in a Trump World,” and the mandate to restore trust and transparency is not being addressed. READ MORE

February 9, 2017

“Up to My Eyeballs in Trump” – Media Relations in the Era of the New President

Heather Caufield

With the new president’s ability to dominate the news cycle, we’re officially experiencing a new media relations reality. What is a PR professional to do? READ MORE

January 20, 2017

How Newly-Elected Officials Can Earn My Respect: Embrace Some (Real) “New York Values”

Kathleen Reynolds

Director, Client Services, Kathleen Reynolds, shares an Inauguration-themed post on “Real New York Values.” READ MORE

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