August 14, 2014
Recent pro bono work for non-profit organizations has inspired CooperKatz team members. One staff member reflects on her involvement with two impactful organizations.
What I admire most about CooperKatz is that as an agency, we all believe it’s important to reach out to the community. Several times a year, we engage with small non-profit organizations to offer pro bono PR services and expertise.
At the beginning of this year, CooperKatz paired up with Figure Skating in Harlem (FSH) for the fifth time to support its annual Skating with the Stars event. Our team enjoys collaborating with the FSH communications team to garner local media coverage of the fundraiser and staff the event, which includes helping to manage the red carpet. Year after year, our agency has supported this fellow Manhattan organization because we see its positive influence.
More recently, CooperKatz worked with the Animal Legal Defense Fund (ALDF), a national nonprofit law organization that fights to protect the lives and advance the interests of animals through the legal system. CooperKatz and the ALDF were paired together through Four Feet Forward, a nonprofit that matches skilled professionals who want to make a difference on behalf of animals with small organizations who could not otherwise afford their services.
ALDF reached out to CooperKatz for an opportunity to promote its Animal Law Institute (ALI), a unique program that hires and trains junior attorneys and law students as litigation fellows and law clerks to work pro bono for animal-related causes. A team from CooperKatz met with the ALDF representatives to discuss PR engagement goals, outreach strategy and highlights of the ALI story.
Throughout the two-month engagement, our team learned about the amazing impact this organization has on animal welfare and the program it offers young lawyers. Our team crafted media materials and sourced appropriate media contacts for the ALDF team. And we outlined PR strategies to help them hit the ground running.
Participating in these opportunities encourages me to take a step back. It is significant that as a for-profit agency, we take the time to give back through pro bono projects. I enjoyed leveraging my skills as a young PR professional and I am excited to see what awareness and influence FSH, ALDF and ALI continue to garner as a result of our help.
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