July 16, 2009
The Guardian Life Insurance Company of America, one of the largest and oldest mutual life insurers and a leading provider of employee benefits for small and mid-sized companies, has retained CooperKatz & Company to create and execute an ongoing national public relations campaign positioning the company as a thought leader in understanding America’s small businesses.
The campaign will be based on proprietary research Guardian has commissioned that views small businesses in an entirely new and richly intricate way. CooperKatz’ charter includes planning and executing a national media launch, vertical industry story placements, an informational Web site and field communication tools. In retaining CooperKatz, Richard C. Jones, SVP & chief communications officer, said, “We selected CooperKatz for its strategic insights, creativity and strong business-to-business experience.”
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