CK Culture

April 17, 2018

Meet our Winterns, Kate and Brittannia

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1. Where do you go to school and what are you studying?

 

Kate Wolper (KW): I am a senior in the Honors Program at Fordham University studying Communication and Culture at the Rose Hill campus in the Bronx.

 

Brittannia Gordon (BG): I attend Seton Hall University, located in South Orange, New Jersey. I’m majoring in Public Relations with a minor in Visual and Sound Media.

 

2. What have you enjoyed most about interning at CooperKatz?

 

(KW): I have been so impressed by how thoroughly people explain and contextualize intern work. Everyone I’ve worked on projects for has taken the time to show me how my efforts support a broader strategy.  I feel so lucky to have a strong understanding of the “why” behind the work I do each day at CK.  This understanding makes my work feel more meaningful and helps me feel connected to our clients! Everyone I’ve worked with has been very willing to answer questions and offer helpful advice.

 

(BG): There’s so much to enjoy about interning at CooperKatz! For me, there are two key highlights: the quality of work and the positive office culture. As an intern, my assignments consist of meaningful work that the members of my team depend on. There is no “busy work” which truly makes the entire experience more productive. In addition to this, the office culture is one that encourages growth. The entire CK team is friendly and always willing to help interns with anything we need.

 

3. Is there anything you’ve learned from your internship about working in the PR industry that you weren’t expecting or that has surprised you?

 

(KW): During my time at CK, I’ve gotten to conduct research for new business, and I wasn’t expecting to learn about the role of business development in sustaining a healthy agency. It’s helpful to see how hard the senior staff works to make sure the agency stays competitive.

 

(BG): From this internship, I’ve learned that earned media coverage is surprisingly not always easy to secure. However, when it does happen it is something to be proud of, no matter how big or small the coverage is. Another important lesson I’ve learned is that in PR, you’ll hear “no” more than you hear “yes.” But that just makes the “yes” moments even better!

 

4. What would you like to accomplish in next 5 years?

 

(KW): In the next five years, I hope to have found a home at a full-service agency where I will have spent time developing razor-sharp media relations instincts. I’ll also be certified as a yoga instructor, have run a half marathon, and be a loving dog mom.

 

(BG): In the next 5 years, I would love to be working at a PR agency with a higher-level position. At that point in my career, I would also like to know what specific industry I enjoy working in the most. And ideally, I will be starting or finishing a master program. Outside of my career aspirations, I want to travel more and explore as many new places as possible!

 

5. Who would be your dream PR client and why?

 

(KW): My dream PR client would be the National Park Service. I find tourism endlessly interesting as an industry, and I think it would be both fulfilling and fun to promote some of our country’s most beautiful lands via both earned media placements and social media. I imagine that this work would include the opportunity to work with experts in history and conservation.  Plus, how could reporters resist pitches full of beautiful scenery and adorable animals?!

 

(BG): My dream PR client would be General Electric. I’m very interested in the healthcare industry of PR, and GE is active in the medical devices aspect. In addition to this, there are many other industries that GE covers, such as aviation, renewable energy and transportation, all of which are interesting to me! I believe a client like this would provide numerous opportunities for creativity and impactful work.

 

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