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As a senior account executive at CooperKatz & Co., Inc., Bridget Conroy is primarily responsible for ongoing public relations campaigns on behalf of Cap Gemini Ernst & Young’s Health, Life Sciences and Higher Education Consulting practices. She has also supported media relations efforts for Volvo, the Council for Responsible Nutrition and Virgin Mobile, and has played a role in several new business initiatives.
Ms. Conroy specializes in media relations and, over the past five years, has spearheaded strategic, proactive media campaigns for her clients across top-tier print and broadcast media outlets. In addition to providing day-to-day public relations support and counsel for clients, Ms. Conroy has driven results on her teams by managing creative proactive and reactive pitch campaigns, editorial calendar outreach, placement of announcements and thought leadership campaigns, including expert bureaus, speaking opportunities and major event support. Ms. Conroy also has significant experience writing various press materials and strategy documents, including announcements, pitch letters, company backgrounders, executive biographies, and strategic communications plans.
Prior to joining CooperKatz & Co., Ms. Conroy was an account executive at FitzGerald Communications Inc., where she worked with clients from the high technology, business-to-business, publishing and interactive marketing industries, including PwC Consulting, USinternetworking (USi), DWL Inc., SharedGreetings, Albert, dynamicsoft, CMP Media, EurekaGGN and MolecularOptoElectronics Corporation (MOEC).
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