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Blending a creative marketing flair with strong systems and financial management, Ralph Katz has tackled some of the most complex projects and programs ever conceived for corporate America. Career highlights include project leadership of the worldwide announcement of NYNEX’s single brand strategy; creative direction of multiple special events to celebrate the Bicentennial of the New York Stock Exchange; management of the FedEx sponsored Laser and Light show in downtown Calgary for the 1988 Winter Olympics; and creative leadership of an award-winning multi-city Olympic touring exhibit for BellSouth.
For the majority of his eighteen years with Burson-Marsteller, he headed the firm’s highly regarded Creative Services unit, which produced printed materials, meetings, events, films, videos and presentations for clients such as Amoco, Asea Brown Bovari, Chemical Bank, Digital Equipment, DuPont, Mercedes Benz, MetLife, The US Postal Service and Wendy’s. Prior to joining Burson-Marsteller, he spent five years as a media planner and supervisor for Ted Bates Advertising.
At CooperKatz he has led the firm’s work for Dole® 100% Juice, MasterCard International, Sun Microsystems, Alticor (Amway’s parent company), The Discovery Networks Upfront advertiser presentations, VNU and ACNielsen global management meetings, the Association of National Advertisers annual conferences, the re-launch of the Coca-Cola Company’s PowerAde, the Federal Reserve Bank of New York and the 100th Anniversary of the invention of air conditioning for Carrier Corporation.
He holds a B.A. from Case Western Reserve University and an M.S. from the Newhouse School at Syracuse University.
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